To celebrate the start of July’s National Hot Dog Month, the National Hot Dog and Sausage Council is using a crowd-sourced slogan: “Hot Dogs: Relish the Moment.” That one beat seven other finalists in a Facebook poll. Gadi Lefkowitz of Baltimore, who submitted the winning slogan, wins a $250 gift certificate to the grocery store of his choosing and a custom designed t-shirt with his slogan.

“Make the Dog Days of Summer a Footlong” and “We Know How the Sausage Gets Made” were runners up. The council was established in 1994.